---
title: Why Simply 'Backing Up Your Data' Is NOT A Disaster Recovery Plan..
description: The right business continuity solution will allow a business to function during a disaster, rather than simply recover from it. Why not attend our free, no-obligation webinar to see our new product, Z
image: https://blog.grantmcgregor.co.uk/hubfs/backup.png
---
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Business News, Digital Transformation
# Why Simply 'Backing Up Your Data' Is NOT A Disaster Recovery Plan..
Grant McGregor Team
26 June 2015 • 3 min read
You have probably been told time and time again why you should have an IT disaster recovery plan in place.
But even if you can preserve your data in the event of a disaster, it’s important to recover systems quickly to avoid downtime and loss to your business.
Generally this requires **more** than just back-up.
The goal of business continuity is to ensure that in the event of a disaster, data is recoverable instantly.
In addition, the right business continuity solution will allow a business to function during a disaster, rather than simply recover from it.
***"24% of companies polled said that they had experienced a full data disaster"*** (Forrester Research Study, 2014)
***"93% of companies that lost their data center for 10 days or more due to a disaster filed for bankruptcy within one year of the disaster"*** (National archives & records, Washington DC)
If you value your life, you get life insurance!
If you value your home, you get home insurance!
If you value your car, you get car insurance!
**When you value your Business – You insure it with a concrete back-up disaster recovery plan!**
Business Continuity takes back-up and recovery to the next level, and the right business continuity solution will allow a business to function during a disaster, rather than simply recover from it.
That’s where ‘Zero to Hero's’ award winning products can deliver a significant advantage to your business. Let me explain…
The Zero to Hero product range consists of both on and off site back-up, disaster recovery and business continuity solutions.
The solutions are designed to significantly reduce downtime, loss of business or threat to your personal reputation in the event of a disaster.
#### **Zero to Hero Hybrid Cloud - Product Features:**
• Fast local restores
• Offsite cloud failover
• Superior RTO (Recovery Time Objective)
• Superior RPO (Recovery Point Objective)
• Eliminates downtime with instant virtualisation
• Capacity based - Scale architecture not cost
### [You can find more in depth information here about how our hybrid cloud back-up and recovery solutions can turn you into the hero when disaster strikes](http://i.emlfiles5.com/cmpdoc/9/6/7/4/3/files/301275_datto-product-family-brochure.pdf).
Better still,
Why not attend our free, no-obligation webinar to see it in action.
#### **The webinar will be presented by, Senior Partner Services Manager - Rob Jones from Datto Inc. on Thursday 2nd July at 3pm!**
During the hour long webinar Rob will:
\* Inform and educate you and your business as to how Zero to Hero would personally benefit you and protect your organisation.
\* He will guide you through the solution in detail and listen to, and answer any technical questions you may have.
\* He will share with you his in-depth knowledge of the product and help you build out your intelligent business continuity plan through the Zero to Hero product range.
## [Reserve your spot now for this live training session here.](https://grantmcgregor.leadpages.net/disasster-recovery-webinar/)
P.S. Register today even if you cannot attend as we'll send you a recording of the session to review.
[](https://grantmcgregor.leadpages.net/disasster-recovery-webinar/)
Grant McGregor Team
26 June 2015 • 3 min read
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