Discover 10 emerging reasons why you might not be receiving emails and learn how to troubleshoot common email delivery issues effectively.
With new challenges emerging each year, it’s important to stay informed about the factors that could affect email delivery. After reviewing the latest insights on email trends and challenges, several emerging reasons for email delivery issues have been identified for 2025:
While email is generally fast, high server traffic or delays in routing between servers can occasionally cause lags. This is more common during peak times or when large attachments are involved.
Spam filters continue to evolve, often using hyper-personalisation and AI to assess email content. Legitimate emails may be flagged if they lack engagement signals or appear suspicious. Check your spam folder regularly and whitelist trusted senders.
Email providers increasingly rely on protocols like SPF, DKIM and DMARC to verify sender identity. Emails may be blocked if the sender’s server isn’t properly configured for these standards or if new authentication requirements are unmet.
Attachments containing macros or executable files are often flagged as potential threats. Additionally, organisations may restrict certain types of interactive elements, such as AMP for Email, if they aren’t compatible with their systems. Secure file-sharing platforms are a good alternative for sharing large or sensitive files.
This simple error remains a common issue. A single misplaced letter or symbol can send emails astray. Double-check the address you’re providing and ask senders to do the same.
Advanced AI tools increasingly personalise email inboxes by categorising messages into folders like Promotions or Updates. Emails deemed less relevant based on interaction history may not reach the primary inbox, requiring manual review of categorised folders. Interested in How AI Can Help with Email Overload? Read our blog here.
While interactive and AMP emails improve user engagement, they sometimes face compatibility issues with older email clients or strict organisational filters. This can cause delivery problems or result in emails being stripped of their interactive features.
As emails become more data-heavy with embedded media and interactive elements, delivery failures may occur if servers are not optimised to handle these requirements. Cloud technologies are increasingly relied upon to manage these complexities.
With increasing privacy concerns and regulations like GDPR, emails that do not comply with privacy standards may be blocked or filtered out. Ensure your emails adhere to privacy regulations to avoid delivery issues.
Many users prefer dark mode for reading emails. Emails not optimised for dark mode can appear broken or unreadable, leading to higher spam complaints or unsubscribes. Ensure your emails are visually appealing in both light and dark modes.
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