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OUR EXPERT PODCAST EPISODE #9 David Lawrence & Zibeon Serrato

Risk vs Reward: Why Cyber Security is a Business Investment

Episode Summary

This month, we took The IT Bridge in a slightly different direction. Instead of recording in our Edinburgh office, we went online to speak with Zibeon "ZB" Serrato, who joined us from Texas.

In this episode, we discuss the growing cyber security risks for small and mid-sized businesses, the rise of ransomware and phishing attacks, how cyber insurance requirements are changing and key security measures every organisation should prioritise, such as MFA, reliable backups and Managed Detection & Response (MDR).

GUEST – Zibeon "ZB" Serrato • Senior Director of Product (MSP), Bitdefender

LENGTH – 54 mins • Published: October 6, 2025

TAGS#ITStrategy #Cyber Security #Bitdefender

Guest Bio

Zibeon "ZB" Serrato is Senior Director of Product (MSP) at Bitdefender. With almost 20 years' experience in MSP and cyber security, he has helped service providers and SMEs strengthen their security, reduce risk and meet insurer and compliance requirements.